In order to increase the sales volume of MSMEs in Giri Village, UMG Community Service Students in Giri Village carry out socialization activities "MARKETING STRATEGY IN INCREASING MSMEs SALES VOLUME IN GIRI VILLAGE"
By Satria Bayu Nugraha (Industrial Engineering Student Class of 2020),
Muhammdiyah Gresik University students who are members of the Real Work Lecture (KKN) program carry out a Socialization "MARKETING STRATEGY IN INCREASING MSMEs SALES VOLUME IN GIRI VILLAGE" in Giri Village, Kebomas District, Gresik Regency, East Java. This socialization is a work program carried out jointly with the Giri Village government. Held on February 14 2023 at the Giri Village hall.
As many as 30 MSME actors and 16 students from Industrial Engineering Muhammadiyah Gresik University (UMG) in Giri Village participated in this activity. In addition, this activity was attended and opened by Mrs. Nur Hamidah as the head of the Giri MSME association as well as representing the village head Mr. Khusnul Falah who is also her husband.
Interestingly, MSME players who took part in this activity were very enthusiastic, because the material obtained from the resource person Mr. Yanuar Pandu Negoro, S.T., MLogSCM regarding the 7Ps in the marketing mix concept, namely Product, Price, Place, Promotion, People, Process and Physical Environment which can applied in MSME businesses, is very useful and also in accordance with the problems faced by MSME actors. In the material presented he said that, "To grow from a micro business to a small business, from a small business to a medium-sized business until later it becomes a big business, it takes patience to do things that are troublesome, especially in small things from the 7P which may seem trivial. such as receiving input from consumers for product improvement, improving packaging design, trying new media for promotion, improving administrative systems and so on. “
MSME actors don't just go home empty-handed, because they are also assisted by UMG KKN students to take photos of their respective products to make them more attractive so that they can immediately post the photos on their respective social media as a form of learning promotional activities, because apparently not all MSME actors have their own social media for their products.
February 14, 2023